Trade integration key to reduce poverty, support growth in Africa --- DHL

Yuletide: DHL wants retailers to optimise supply chains for customer satisfaction

Lagos – An official of DHL Worldwide, has advised people in retail businesses to pay careful attention to their supply chains as operations and delivery were key to client satisfaction during the Yuletide.

The official, Oliver Facey, who is Vice President of Operations for DHL Express Sub Saharan Africa, gave the advice in a statement on Wednesday in Lagos.

The statement said that taking such a measure would enable them to maximise brand exposure and increase revenue.

It noted that e-commerce shopping experience was increasingly becoming a popular option for consumers during the festive season.

“Retailers therefore need to pay careful attention to their supply chains during this period, as operations and delivery are key to client satisfaction, maximising brand exposure and increasing revenue,’’ it said.

It quoted the 2015 Benchmark report series: “Ecommerce Holiday Trends’’, which showed that November and December drive 30 per cent more e-commerce revenue than non-holiday months.

“This surge highlights the impact of holiday season spending habits and why retailers need to optimise their service levels should they want to capitalise on consumers’ increased spending power over this period.’’[pro_ad_display_adzone id=”70560″]

It said that while Africa’s e-commerce industry was still relatively small in comparison to more mature markets, it continues to grow steadily each year.

Related Story:  FCT minister presents scorecard, lists achievements

The growth, it noted, was seen, especially in light of consumers having increased access to the internet via mobile technology and a fast growing middle class.

The statement said that a McKinsey & Company report revealed that by 2025, e-commerce could account for 10 per cent of retail sales in the continent’s largest economies and translate into 75 billion dollars in annual revenue.

“In the build up to the traditional festive season shopping rush, retailers — both brick and mortar and e-commerce stores — need to ensure that platforms are effectively managed to manage the influx of business.

“Customer service is an area that needs attention. Often, businesses hire temporary staff during this period, so it is vital that adequate training is provided to guarantee that a high level of service delivery is maintained.

“And that employee is geared to handle any additional enquiries driven by the sudden surge in customers.

“As a service business, at DHL we ensure that we have sufficient Certified International Specialists on duty.

“Not only from an operational and customer service point of view, but also from support functions such as finance that will ensure we can resolve any account queries before the year closes,’’ it said.

Related Story:  Association calls on Niger Govt to empower widows ‎for self-reliance

It quoted Facey as saying that in terms of e-commerce platforms, this period is a highly competitive one, and supply chain management strategies were critical to effectively manage the increased demand.

“Many platforms offer free or express shipping options, promotions and discounts.

“All of these are geared to drive and maximise sales when consumer spending is at its peak.

“This is a crucial part for retailers, as overselling a product or service and then being unable to deliver has the potential to do far more harm than good,’’ the statement said.

“Retailers need to ensure their supply chain management is agile enough to handle the increased volume.

“To maximize profitability, retailers need quick, smart, cost-effective methods to fulfill orders timeously and accurately across multiple sales channels.

“Effective reverse logistics is also essential for managing returns and keeping the industry moving.’’

The statement said that ultimately, it was essential for retail operations to perform optimally during this busy period, as it’s an opportunity to demonstrate their capabilities to a larger audience.

It added that in short term, it will maximise profits, but in the long term, deliver return customers. (NAN)

MTN News Alert
DMON
To receive our mobile newspaper on MTN delivered on your phone, text SAWD to 4900 at N50 per week or SAMD to 4900 at N150 per month.
For information on press releases, photos, promotional events and adverts, call or send text to 08173460599 or 08094208271or send email to: info@sundiatapost.com

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Sundiata Post Media Ltd.

Address: 3rd Floor Office Suite, Bayelsa State Guest House, Plot 1038, Shehu Shagari Way, Maitama, Abuja, Nigeria.
Tel: +234(0)92900705, +234(0)8173460599
Whatsapp: +234(0)8053069436
BBM PIN: 5619150D
Email: info@sundiatapost.com
Website: www.sundiatapost.com

Enugu Regional Office: SW 1 New Haven Shopping Mall, Enugu, Enugu State, Nigeria.
Tel: +234(0)7062582838
https://twitter.com/sundiatapost/

London Office: 18 Belgrave Avenue, Wd18 7UE, Watford, United Kingdom.
Tel: +447417554143
Dubai Office: PAU Management Suite, Level 23 - Boulevard Plaza Tower 2, Emaar Boulevard,
P. O. Box 124342, Dubai, UAE.
Tel: +971 4 4096849 | Fax: +971 4 409 6850
About Us

SundiataPost is published by Sundiata Post Media Limited, Sundiata Post is Nigeria’s most authoritative online newspaper and ranks among the top five online news platforms in Nigeria.

Guild of Corporate online publishers
ACCREDITED MEMBER
A Glance at Our Advert Rate.

Inside Pages

Size In Pixels - Amount

120×180 - N27,967.50

300×100 - N24,695

Text Link - N11,275

More Details info

About Us | Contact Us | Privacy Policy | Terms of Use | Advert Rate