L-R Ozzy Agu, Salomey Gyamfi, Joan Drost(Executive Director, Brand & Marketing)
L-R Ozzy Agu, Salomey Gyamfi, Joan Drost(Executive Director, Brand & Marketing)

African Fashion, Most Vibrant Worldwide – Dutch Fashion Promoter

By Josephine Obute

Lagos  –  A Dutch-African fashion promoter based in Holland, Joan Drost, has described African fashion as the most vibrant and colourful in the world.

Drost told the News Agency of Nigeria (NAN) on Monday in Lagos that variation of, especially, Nigerian outfits made them stood above the rest of the world.

“”The Nigerian fashion is quite colourful and diverse. The styles are so numerous as the designs and fabrics.

“”Especially in festive periods, the Nigerian fashion glitters. You hardly find five persons with same outfit or colour, unlike the English fashion that is one directional.

” When you travel out, you see similar styles and colours. Men in black or cream suits and women in gowns or skirts with similar colours.”

He said that the fast acceptance of the African fabrics ““Ankara’’ by companies such as Daviva, UNTL, ABC, had improved the vibrance of the Nigerian fashion.

““The Ankara is fast gaining acceptance in the world of fashion because even the international fashions have modelled their foreign styles using the African fabrics.

“”You currently discover that suits and even wedding gowns have been designed using “Ankara fabrics, which demonstrates the extent of acceptance internationally,’’ he said.

Drost, who is the brand and marketing consultant to some African fabrics manufacturers, said that all his wears were made from Ankara stuff, including his official suits and trousers.

“”Absolutely, all my outfits are designed using Ankara fabrics, I love the vibrant colours and designs and durability when properly managed,’’ he told NAN.

The Dutch-African fashion promoter, who is currently on tour of Abuja Enugu and Lagos, said owners of the fashion might not value the aesthetics of it unless they tour the world.

“”Nigerians may not appreciate the beauty of their vibrant fashion until they experience the monopoly and one direction of other fashions.

“”The diversity of the Nigerian tribes is the beauty of the variety of her fashion. They have unique options to choose from, so why not stick to them,’’ he said.

Drost said that the international community currently wore the African fabrics more proudly than the owners.

He, therefore, urged all tiers of government to support the fabric industries so that their increased production would boost the tourism sector.

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