Access Bank has launched Season 17 of its well-known loyalty reward programme, DiamondXtra, promising to reward customers with over N200 million and further drive financial inclusion in Nigeria.
To celebrate the launch, the bank held onsite draws at the Lagos Trade Fair Complex, where 165 customers were rewarded with cash prizes ranging from N5,000 to N100,000.
DiamondXtra is a hybrid account that offers the features of both savings and current accounts. Customers can earn interest on deposits and still carry out regular banking transactions. What makes it unique is its reward system—account holders automatically qualify for periodic draws that offer life-changing prizes.
One of the major attractions of the new season is the return of the popular ‘Salary for Life’ offer. Under this, selected winners will receive N200,000 every month for 15 years, totaling N36 million per person.
Speaking at the launch, Adaeze Umeh, Unit Head of Consumer Banking at Access Bank, said:
“We are excited to bring back ‘Salary for Life’ in response to customer demand. Winners will receive N200,000 monthly for the next fifteen years. In addition, this year we are introducing digital cluster draws through the Access More app. Customers can generate a referral code and share it with family and friends. Once a group of 50 qualifies, they’ll stand a chance to win N100,000 as a group.”
She further revealed that out of the 150 digital clusters planned for this season, 30 have been reserved for women, to support the bank’s growing ‘W’ community which is focused on empowering women with access to finance and opportunities.
According to Umeh, customer feedback played a big role in shaping this year’s prizes.
“The last time they asked for ‘Salary for Life’ was in 2019. Last year, they opted for cars, and we gave out cars. This year, about 40 percent of customers voted for ‘Salary for Life’, and we listened.”
She explained that three people will be chosen each quarter for the salary reward.
“So far, 131 customers have won ‘Salary for Life’ in previous seasons. These new winners will be joining that exclusive community. We are significantly expanding the scope of rewards this season—from 4,000 winners in Season 16 to a target of 12,000 winners this year with a total sum of N228.7m. That’s three times the number, and it reflects our commitment to mass-market inclusion and social impact.”
DiamondXtra currently has over five million account holders, and Access Bank aims to add at least one million more before the end of 2025.
“Our target is not just numbers,” Umeh said. “We want every new and existing customer to experience excellent service, whether in person or digitally. With DiamondXtra, they enjoy interest, convenient banking, and life-changing rewards.”
Also speaking at the event, Olukemi Olayinka, Regional Sales Director at Access Bank, highlighted the impact of the initiative.
“We are thrilled that 165 customers walked away with rewards today, including five individuals who won N100,000 each. Over 33,000 families have benefitted from DiamondXtra since inception. This is about making a difference.”
She explained that DiamondXtra is also helping entrepreneurs by supporting small and medium-sized businesses with training, mentoring, and loans that don’t require collateral.
“It’s more than just savings,” Olayinka noted. “We provide up to ₦10 million in loans based on turnover, without requiring collateral. We guide customers through business challenges, offering the kind of support that ensures sustainability.”
She added that the programme also helps bring more people into the banking system.
“Many people are joining the formal banking system for the first time because of DiamondXtra. We’ve acquired thousands of new accounts through this initiative, while also keeping our existing customers actively engaged. To join the winning train and stand a chance to win our mouth-watering cash prizes this season, simply dial 9015# or walk into any of our branches nationwide to open a DiamondXtra account with a minimum of N5,000. Remember, the more you save, the more chances of you winning in the monthly, quarterly or cluster draws.”
DiamondXtra continues to spread across Nigeria, reaching areas like Lagos, Abuja, the South-West, and North-Central. It remains one of the most widespread and impactful financial reward programmes in the country.
As Access Bank continues to design financial products that combine business with purpose, DiamondXtra stands out as a key example of how banking can be used to improve lives and support communities across Africa.
