As in any developing economy, there are particular obstacles, which might complicate the introduction of new technology into the market. Major task for foreign entrepreneurs entering African market come up with, is to convince leaders and of old-fashioned officials, who do not perfectly understand the outcome of applying new technologies.
To successful raise awareness of these education tools, the distribution of such devices should directly target local students, who would acquire the device via social distribution. Clearly, it requires massive government investment and positive attitude of local administration to such investment. Unfortunately there is a lack of appreciation of this type of investment among African officials despite its evident importance.[eap_ad_2]
This evidence is showcased by countries such as the US, Japan and South Korea, which became global leaders due to massive investments in human capital. Paulin confirms: “Instead of fighting with old-fashioned officials that tend to live in the past, we have decided to work with the partners that are avant-gardists and truly want their population to progress.
“Most African leaders have yet to understand that – if Africa has to take its rightful place into the world economy- it has to educate and train well its population. And that cannot be achieved using outdated techniques and datas. Countries like China, Singapore and USA have perfectly understood the importance of investing into their human capital and MYSIMAX is pushing African leaders to emulate such examples, quickly. This is challenging, but once they realize that we are bringing a total solution to bring the best out of their students, they give us their full support.” (VENTURES AFRICA)[eap_ad_3]