Kaduna, – The Advertising Practitioners Council of Nigeria (APCON) on Sunday said it blocked 150 unapproved advertisements on radio and other channels in Kaduna state between January and June.
Malam Salisu Dawaki, APCON Liaison Officer in Kaduna, told the News Agency of Nigeria (NAN) that the advertisements were placed on billboards and radio without the approval of the council.
Dawaki said the sealed materials included 68 billboards and 37 radio adverts that were not approved and vetted by the agency.
“The culprits were given two weeks grace to obtain the necessary approval but failed, and so we blocked the materials and ordered them to stop,’’ he said.
According to the liaison officer, in spite of the fact that the state had about 70 registered advertising practitioners, their level of commitment to the agency had been very poor.pro_ad_display_adzone id=”70560″]
He urged the practitioners to comply with the law governing the profession, warning that the council would sanction any agency found contravening its regulations.
Dawaki said APCON had been working with relevant stakeholders to change the trend, so that advertisers would seek statutory approval for their products at all times.
The APCON official said that the council would soon commence broadcast of enlightenment jingles to sensitise the public; especially major companies in the state to patronise the council. (NAN)
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