Ayade launches campaign against underage drinking




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River State Governor Ben Ayade has launched the Smashed Project, a campaign against underage drinking, spearheaded by Collingwood Learning UK and carried out in Nigeria by the Beer Sectoral Group (BSG).

Ayade, represented by Deputy Governor Ivara Esu, launched the programme on Tuesday at Transcorp in Calabar.

He said: “It is indeed our honour to launch the Smashed project in River State today. Smashed is a campaign against underage drinking by Collingwood Learning UK and delivered in Nigeria by the Beer Sectoral Group of the Manufacturers Association of Nigeria (the BSG’).


“Underage drinking is a societal ill that should concern any government (and indeed, any responsible person) and effort should be spared to protect young persons, due to their biological and psychological vulnerability.


“We are thus pleased to collaborate with the BSG on the Smashed Project in River State, as a -private sector partnership on social responsibility. Partnerships of this nature are crucial, as the government and private sector have a better chance of achieving their shared objectives when they work together.”

Ayade added: “The Smashed Project is also aligned with the River State Government’s focus on youth development and empowerment. The Smashed project will contribute to equipping our with the right mindset towards taking care of themselves and making informed choices.”

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