By Itohan Abara-Laserian
Lagos – As the 2019 Beauty West Africa exhibition entered its second day in Lagos, some visitors at the fair queued at the stand of Wahl Clipper Corporation to get free hair cuts from international barbers.
News Agency of Nigeria (NAN) reports that the U.S.A-based firm displayed its clipper range and other hair dressing professional tools at the exhibition, in which numerous exhibitors are participating.
The Regional Sales Manager of Wahl, Mr Kunal Vimal, told NAN that the stand had received about 500 visitors since the opening on Nov. 20.
Vimal said that the company was open to receive more distributors to come on board, which was one of the reasons they were participating in the beauty fair.
“So far, we have had about 500 visitors at the stand to see our products and also indicate interest to do business with us, especially becoming distributors of our brands.
“We are also giving free haircuts to participants who visit our stand free-of-charge by our best barbers from Germany and Dubai.
“The barbers are part of Wahl’s Education and Training Team (WEAT). Each hair cut from where these barbers are based attracts minimum of €100 (one hundred Euros) but it is free for Nigerians,” he said.
The regional manager said that Nigerians were very particular about their looks, which stood them out globally.
He thanked the organisers of the exhibition for the opportunity to interface with Nigerians in the beauty and cosmetics industry.
A visitor, Mr Jude Eze, said that he had a haircut before coming, but when he saw the job done on someone at the stand, he could not resist another trim.
NAN reports that the 2019 Beauty West Africa Exhibition and Conference, which is the second in its series, started on Nov. 20, and will end on Nov. 22 at the Landmark Events Centre.
The exhibition was put together by the BtoB Events, organisers of the West Africa Automobile Show and Food and Beverage West Africa Exhibitions, to bring international brands into Nigeria for cross-border business opportunities.