Nigerian singer, Ycee, has advised winner of the just concluded Big Brother Naija reality television show, Efe Ejeba against investing all his prize money in music.
Efe, an up and coming rapper, prior to his emergence as winner of the reality show was unknown and his songs yet to receive reviews from fans and critics.
Against this backdrop, Ycee advised Efe to be patient, stressing that breakthrough in music takes time.
The rapper urged the reality star to leverage on the fame he got from the Big Brother Naija to work on his craft.
Speaking with Buzztop Television, Ycee said, “Regarding what he wants to go into. I haven’t listened to any of his song. But a lot of people are saying he shouldn’t do music.
“But If music is something he’s really passionate about. With the amount of money and popularity, he’s been able to get from Big Brother, he should work on his craft.
“It’s not just about having passion for music but also taking that time to create good music that people actually enjoy.
“He’s already got the fame so that takes away like 90% of having to be patient and releasing music from time to time.
“All I’m going to say to him is don’t put all your money into music. It is not a venture that yields return ASAP. All the people that you see making it today, they actually started out from time. It takes a long, long process.”