BMW drops Israel Adesanya as ambassador

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-born UFC middleweight champion, Israel Adesanya has been dropped as BMW brand ambassador.

Adesanya, to be unveiled on Monday, March 29, 2021, as a brand ambassador to German vehicle manufacturer, BMW shelved following his comment aimed at middleweight contender, Kevin Holland earlier this week.

Replying to recent insulting comments made by UFC Vegas 22 headliner, Holland on a since-deleted story, Adesanya said: “Bro, will f*cking you“.

a released to Herald, BMW said: “Due to comments made by an athlete (Israel Adesanya) online, we have reviewed our pending with said athlete and we have decided to push forward with a specific ambassador for brand at this time Zealand.”

Deputy Prime Minister and Minister for sport Zealand, Grant Robertson addressed recent comment made by Adesanya, detailing how flippant comments about never be made.

“We have to take rape seriously, it’s an issue anyone be making jokes or flippant comments about at all,” Robertson said during an interview with Radio Zealand.

’m sure Israel (Adesanya) understands , believe he has deleted tweet (sic) in question. It will be to UFC as to what they do.“

In a released via his official Twitter account, Adesanya apologised for the comment on .

“Last weekend fight talk escalated to a point in which I crossed the line,” Adesanya wrote on his official Twitter.

“I understand the gravity of this word and how it can affect and hurt other people apart my opponent, although NEVER my intention. I am still to growing (sic) under the spotlight, and I take this as a lesson to be selective with words under pressure.“