Nigerian-born UFC middleweight champion, Israel Adesanya has been dropped as BMW brand ambassador.
Adesanya, who was to be unveiled on Monday, March 29, 2021, as a brand ambassador to German vehicle manufacturer, BMW was shelved following his rape comment aimed at middleweight contender, Kevin Holland earlier this week.
In a statement released to Herald, BMW said: “Due to the comments made by an athlete (Israel Adesanya) online, we have reviewed our pending association with said athlete and we have decided not to push forward with a specific ambassador for the brand at this time in New Zealand.”
“Last weekend fight talk escalated to a point in which I crossed the line,” Adesanya wrote on his official Twitter.
“I understand the gravity of this word and how it can affect and hurt other people apart from my opponent, although that was NEVER my intention. I am still to growing (sic) under the spotlight, and I take this as a lesson to be selective with words under pressure.“