Brazil 2014: JUMIA kicks off World Cup with dedicated store, Canal+ partnership




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Less than a year after its launch in Ivory Coast, JUMIA, ’s largest online retail destination, is getting into spirit of , securing a partnership with Canal+ bring exciting discounts and offers to its users throughout , as well as creating a dedicated store on its site.Canal+, France’s largest premium television channel, and JUMIA Ivory Coast have fostered a successful partnership to bring their users exclusive discounts and offers; for every subscription to TV service on JUMIA Ivory Coast, users receive either a free decoder, satellite dish or free installation, as well as a month’s free subscription, and further partnership campaigns are planned for coming weeks and months.Meanwhile, JUMIA has created a ‘ store’ on its site to encourage Ivorian supporters to get behind their team and prepare for the exciting weeks ahead – from football kits to BBQs to widescreen TVs fit to capture all the action over the next 4 weeks.JUMIA is also challenging football fans to correctly guess how successful the Ivory Coast team be in this year’s . For every TV bought online at JUMIA Ivory Coast between now and 11th June, fans will be reimbursed depending on how well Elephants perform: 100 percent if they , 50 percent for a semi- victory and 25 percent if they pass the quarter- stage.Fatoumata Ba, Managing of JUMIA Ivory Coast commented: “This latest partnership with Canal+ is indicative of our dedication to bringing the most popular brands and to users in Ivory Coast, and our World Cup store stocks everything needed for family and friends to enjoy the tournament. We also hope we will be able to give all our users free TVs if Ivory Coast become world champions!The whole country, and especially the team here at JUMIA, is so excited for the World Cup, which is such a huge global event only comes round once every 4 years.”Recently, JUMIA also partnered with the Night of African Football to honour some of the greatest African football legends such as Yaya Touré, Antoine Bell and Roger Milla and the sporting efforts of the in the lead to the World Cup. (Techmoran) Reply Forward