CONFIRMED: Yahoo Has Poached Top Amazon Exec Lisa Utzschneider




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Utzschneider joins as the company’s senior vice president sales, Americas. She was previously Amazon Media Group’s VP of global advertising sales.

In that role Utzschneider will be for all the sales teams across North and South America. She will report directly to Yahoo CEO Marissa Mayer.

Utzschneider will be replaced at Amazon by its VP North American advertising sales, Seth Dallaire, according to AdAge.

Not much is known about Amazon Media’s ad and in rare press interviews Utzschneider has been stereotypically tight-lipped about the size the division or what percentage of group revenue advertising is for. EMarketer estimated Amazon Media generated around $840 million in ad revenue last year.

Using that comparative, Yahoo’s display advertising will be a step up for Utzschneider. The division generated $396 million in revenue in the last quarter alone, although this was down 5% on the same quarter on 2013.

Utzschneider will be joining Yahoo shortly after the hired The Washington Post’s chief revenue officer Kevin Gentzel as its head sales. Industry sources have told Insider Gentzel is the kind of sales rep Yahoo needs to really kickstart its ad business. (Business Insider)