LAGOS – Etisalat Nigeria on Friday said that it was set to revolutionise education in the country with its e-learning product known as ‘Cliqlite’.
Mr Matthew Willsher, the Acting Chief Executive Officer of the company said this at the unveiling of Cliqlite in Lagos.
Willsher said that the company was driven by the need for innovative ways to revolutionise learning in Nigeria.
He said that cliqlite was a child-friendly educational product specially designed for children from eight to 15 years.
“Etisalat is driven by a sustained commitment to enriching customer experience, and innovation remains part of our DNA and we believe technology has the potential to revolutionise learning.
“Children have an insatiable appetite for technology and innovation, worldwide a significant number of online users are under 18.
“It is, therefore, our responsibility as parents to make sure that our future generation is equipped with the right tools to successfully harness and hone their burgeoning potential,” Willsher said.
The Director, Consumer Segment of the company, Mr Oluwole Rawa, said that Etisalat’s Cliqlite was especially designed with parents and children in mind.
Rawa said the product came with security features to assure parents that their children were safe and only interact with appropriate content while browsing the Internet.
“Cliqlite is a revolutionary product in Nigeria; it comes with pre-installed educational content that allows children to have access to a world of learning possibilities.
“Educational websites like “passnownow’’ are accessible even without an active data connection.
“Parents can also worry less about what information their children are exposed to when they are given an internet enabled device like the Cliqlite tablet or Cliqlite phone.
“This is because of the level of parental control that comes with these devices,’’ he said.
Rawa said that Africa had become one of the most dynamic e-learning markets in the world with an overall growth rate for self-paced e-learning of 15.2 per cent.
He said that studies had shown that e-learning had the power to increase information retention rates by up to 60 per cent.
According to him, over 30 per cent of Internet users in Nigeria are under 18, hence the usefulness of cliqlite.
He said that ‘Trained Etisalat Geeks’ were available at the company’s Experience Centres to provide parents and children with live hands-on demos of the cliqlite educational tool.
“Cliqlite devices come with premium educational packages, plus fun and social connectivity to give a child an edge.
“Some of the applications for learning on cliqlite include seven educational websites, series of JAMB, SSCE and IGCSE past questions, NERDC Syllabus text books and GCSE text books.
“It also includes interactive educational videos and a Norton parental app in order for parents to monitor online activities of their wards.”
According to him, the basis for the cliqlite innovation is to enhance the preparation of children for digital age, under strict use of parental discretion. (NAN)