LAGOS – Exhibitors at the ongoing 2014 Lagos International Trade Fair on Sunday employed the use of gifts as a marketing strategy to woo customers to their stands.
The items include pressing iron, microwave, stabiliser, price slash and free hairdo.
Mr Silas Okon, an exhibitor of household appliances, said: “This is our way of appreciating their patronage, without which our exhibition at this fair will be fruitless.
“We value our customers because they are very essential for the growth of our business,” he said.
He, told NAN that the gift depended on the purchase a customer made.
Mrs Adijatu Lawal, an exhibitor of baby care and sanitary products, told NAN that she had slashed the prices of her products by 50 per cent.
“We are offering an unbeatable price slash so that our customers can buy more.
“We believe in the satisfaction of our customers,” she toldc NAN.
Miss Folashade Oyekunle, a Sales Representative at Expression Hair Products stand, said that a woman could enjoy free hairdo for buying any of the company’s products.
“We are not merely advertising the quality of our products; we are proving it to our customers.
“We are encouraging them to fix their weave-on and braid their hair for free because this is the only way they can be assured of the quality of our products,” she said.
Mrs Florence Monday, a visitor to trade fair, said she was satisfied with the marketing strategies employed by the exhibitors.
According to her, this will create a healthy competition among the exhibitors and help customers to make choices.
“There are so many variants of a product at the fair.
“A confused customer can make a choice based on the side attractions that the exhibitors have offered,” she said.
NAN reports that the fair, which started on Nov. 7, will end on Nov. 16. (NAN)