By Funmilola Gboteku
Lagos – A business innovation expert, Mrs Priscilla Okechukwu, on Saturday urged women not to allow domestic barriers to debar them from realising their entrepreneurial goals.
Speaking during the maiden Start-up Entrepreneurship Programme organised by Pixaweb Technologies Ltd., Okechukwu urged women to acquire entrepreneurial skills regardless of their educational background.
The News Agency of Nigeria (NAN) reports that Pixaweb Innovate Hub is a platform that creates an enabling environment for entrepreneurs with feasible business ideas to be raised, nurtured and mentored.
Okechukwu said that women were good entrepreneurs because of their innate ability as care givers.
“We therefore urge women to break out of their shells and develop a mindset that would foster innovation.
“Sadly, most women today give excuses as to why they cannot set up start-up companies to engage themselves.
“Their excuses range from the fact that they have children and family to cater for or they tell you they do not have a housekeeper to help out at home,’’ she said.
Okechukwu said that women should not allow these excuses to debar them from embracing skills that could become established and successful.
Also speaking, Mr Sam Omoikhunu of the Total Project and Resources Management Ltd., urged women to identify their strengths and weaknesses before embarking on any business.
Omoikhunu also noted that passion was the first step in establishing any business because without it, the start-up might not thrive.
He also advised start-ups to do thorough research in order to have in-depth knowledge of the business.
“Asides from doing research, it is important to know who you are rendering your services to, so as to enable you know where to position your business,’’ he said. (NAN)
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