Facebook rolls out new Android app for emerging markets




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Facebook Inc rolled out a new Android app for its social media service on Thursday that uses less data and runs faster in regions with spotty connections.

The app, called Facebook Lite, is available in countries across Asia and will soon make its way to parts of Latin , Africa and Europe, Vijay Shankar, product manager for Facebook Lite, said in an interview. In many of those countries, people use 2G networks, which are much slower and have less power than the 4G networks in many developed .

“We want to offer people a choice so if there are limitations, they can still the full Facebook experience,” Shankar said.

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The app uses less than one-half of a megabyte of data to limit data usage and rates for those in emerging markets. While it still supports Facebook’s News Feed, status updates, notifications and photos, it does videos and advanced location services.

Facebook Lite is part of the world’s largest social media network’s expansion into emerging markets. Earlier this year, Chief Executive Mark Zuckerberg announced Internet.org, a platform developed with six technology partners to connect 4.5 billion people with current access to the Internet.

 

Reuters