ABUJA (Sundiata Post) – The Minister of Arts, Culture and Creative Economy, Hannatu Musa Musawa, has said the Ministry is facilitating $100billion investmeng push that would open opportunities for players in creative and cultural value chain in the country.
The minister said this is being enabled through policies that supports enabling environment for upbeat investors.
Musawa in an interview with select journalists, said the current administration is intentional about ensuring large chunk of global market share of over $1 trillion dollar come into Nigeria’s creative industry in line with the renewed hope agenda of the current administration.
“We are currently embarking on public private partnerships and have signed partnerships with the Nigerian Economic Summit Group-NESG to accelerate the process of attracting innovative funding pool for players in the creative eco-system,” she said.
She further said that her Ministry has partnered “BigWin philanthropy” -a major international development partner to deliver a transformative Job creation and industry strategy.
According to the Minister, the Ministry was drawn to Big Win partnership because of the achievement in delivering 500,000 Rwandan youths with digital skills and a million sustainable job in Cote d’Ivoire.
She further said that the Ministry is implementing four key components to deliver two million jobs in the creative economy through the “BigWin partnerships”.
“Firstly, is the job implementation of a job creation strategy that leverages regulatory frameworks, strategic investments, partnerships, and fiscal incentives as the strategy will maximise job creation potentials within,” she said.
She further disclosed that the Ministry is currently exploring synergies with Nigeria’s commitments under the African Continental Free Trade Area -AFCTA and broader economic expansion initiatives to expand Nigeria’s creative opportunities in Africa’s $3.4 billion African market.
The Minister also affirmed ongoing partnerships with critical creative economy eco-system developers such as the Bank of Industry-BoI.
“As a body that primarily supports the enabling of the private sector, the Ministry’s relationship with the BoI will be critical in developing the creative economy by providing incentives, resources and support to attract and retain investments in the creative industries.”
According to the Minister the revitalisation of the National Theatre and transforming its surrounding areas is enhancing creative industries eco-system and facilitating opportunities in performance spaces, exhibition centres, creative hubs and recreational centers.
She noted that the revitalisation would create opportunities for thousands of Nigerians in creative industries value chain.
“Artists, performers, entrepreneurs, are already talking to us to explore economic opportunities at the National Theatre,” she added.
