How to assess online influence




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BY AGENCY REPORTER Influence: How do you measure it? To me, you can measure someone’s influence, but it’s based on your opinion and what you look for. There are sites that measure influence, but they are not always 100 per cent accurate. When a score is based on a formula, sometimes things do murk up. That’s just life.

influence be determined by a combination of factors. If ’m looking at how influential someone is, take in account 10 things…are you ready for them?

Number of fans

Take a look at the person’s fanpage. See how many fans they have and how many people are “talking about this”. They only have 500 fans but if their “talking about this” is 500, then they are providing quality content that is worth commenting and sharing. Likewise, if they 1,000 fans hardly anyone “talking about this”, then ’d move on.

Number of Subscribers on

Subscribing to someone’s personal profile is fairly new. Not everyone has made that option available on their profile. If they do, take a glance at how many people subscribe to their public updates. Those with some klout (no pun intended) have good subscriber numbers. ’m always curious has 100.

Number of Twitter followers

let me preface this, there are people buy Twitter followers. So when you see someone has 10,000 followers and are only following 1,000, sometimes I would take this with a grain of salt. Most people with high following numbers are legit. If you see someone like that and have questions, you can put their Twitter name into and they tell you the number of fake followers someone has. Back to topic, I take into account their follower/following ratio. I like to see someone has more followers than people they are following. That’s just opinion.

LinkedIn Endorsements & Recommendations

LinkedIn Endorsements are fairly new. It’s like Klout or Kred for LinkedIn. You can endorse a person but simply clicking a skill they have. Its shows up on their profile with their most endorsed topics first. Those are active on LinkedIn have a lot of endorsements. That’s at least what I find. To me, though, what’s more important are their recommendations. has recommended? What did their recommendation say? How many times have they been recommended? All of that says a lot about a person. [eap_ad_2] Look at engagement levels on their media platforms

This is going beyond a page’s “talking about this”. What I mean by this, is how many times are they tweeting and retweeting? Are they responding to people’s tweets? Are they commenting and acknowledging posts on ? Do they have a 100 per cent completed profile on LinkedIn? When was they last time they posted on Google+? The more influential the person, the more active they are. They appreciate and acknowledge their community.

Google them

Simple. Type their name into Google and see what pops up. Does any of their profiles show up on the first page? Is anyone talking about them and it is good or bad? This is something I recommend everyone do – you need to know what is out there about you.

Look at their Klout Score

See, you knew this would enter in somewhere. Yes, this does factor in. It’s not the end all. Klout measures someone based on their social media activity. I would see where their score ranks among those in their industry.

Go with your gut

Very simple. If you are looking at someone and something just doesn’t feel right, don’t ignore that. You know who you would and wouldn’t be comfortable with.

These are some factors you can to determine social influence. There are sure ways and components to look at. When you want to determine how influential someone is, you have to take everything into account.[eap_ad_3]