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How to assess online influence

BY AGENCY REPORTER Social Influence: How do you measure it? To me, you can measure someone’s social influence, but it’s based on your opinion and what you look for. There are sites that measure social influence, but they are not always 100 per cent accurate. When a score is based on a formula, sometimes things do murk up. That’s just life.

Social influence should be determined by a combination of factors. If I’m looking at how influential someone is, I take in account 10 things…are you ready for them?

Number of Facebook fans

Take a look at the person’s fanpage. See how many fans they have and how many people are “talking about this”. They may only have 500 fans but if their “talking about this” is over 500, then they are providing quality content that is worth commenting and sharing. Likewise, if they over 1,000 fans hardly anyone “talking about this”, then I’d move on.

Number of Subscribers on Facebook

Subscribing to someone’s personal profile is still fairly new. Not everyone has made that option available on their profile. If they do, take a glance at how many people subscribe to their public updates. Those with some klout (no pun intended) will have good subscriber numbers. I’m always curious who has over 100.

Number of Twitter followers

Now let me preface this, there are people who buy Twitter followers. So when you see someone has over 10,000 followers and are only following 1,000, sometimes I would take this with a grain of salt. Most people with high following numbers are legit. If you see someone like that and have questions, you can put their Twitter name into and they will tell you the number of fake followers someone has. Back to topic, I take into account their follower/following ratio. I like to see someone who has more followers than people they are following. That’s just my opinion.

LinkedIn Endorsements & Recommendations

LinkedIn Endorsements are still fairly new. It’s like Klout or Kred for LinkedIn. You can endorse a person but simply clicking a skill they have. Its shows up on their profile with their most endorsed topics first. Those who are active on LinkedIn will have a lot of endorsements. That’s at least what I find. To me, though, what’s more important are their recommendations. Who has recommended? What did their recommendation say? How many times have they been recommended? All of that says a lot about a person. [eap_ad_2] Look at engagement levels on their social media platforms

This is going beyond a Facebook page’s “talking about this”. What I mean by this, is how many times are they tweeting and retweeting? Are they responding to people’s tweets? Are they commenting and acknowledging posts on Facebook? Do they have a 100 per cent completed profile on LinkedIn? When was they last time they posted on Google+? The more influential the person, the more active they are. They appreciate and acknowledge their community.

Google them

Simple. Type their name into Google and see what pops up. Does any of their profiles show up on the first page? Is anyone talking about them and it is good or bad? This is something I recommend everyone do – you need to know what is out there about you.

Look at their Klout Score

See, you knew this would enter in somewhere. Yes, this does factor in. It’s not the end all. Klout measures someone based on their social media activity. I would see where their score ranks among those in their industry.

Go with your gut

Very simple. If you are looking at someone and something just doesn’t feel right, don’t ignore that. You know who you would and wouldn’t be comfortable with.

These are some factors you can use to determine social influence. There are sure other ways and other components to look at. When you want to determine how influential someone is, you have to take everything into account.[eap_ad_3]