By Tosin Kolade
Ask a Nigerian how to spot an IJGB, short for ‘I Just Got Back’, referring to Nigerians returning from abroad, and you will get some amusing responses.
From their unique mannerisms to their tendency to stand out, here are some classic signs that they often point to.
One common observation is their tendency to flaunt foreign accents at every opportunity.
Whether during casual conversations or while ordering at a restaurant, IJGBs often talk with phrases like ‘Oh my gosh!’ or ‘Literally!’ in a way that feels distinctly international.
Another giveaway is their lack of naira, as they frequently ask, “Do you accept dollars or pounds?” when making purchases.
Many people find it amusing how IJGBs seem to forget that cash flow operates differently in Nigeria.
Additionally, they are heavily reliant on Google Maps or family members to navigate even well-known areas, making them appear hilariously out of touch.
Perhaps their most iconic trait is their love for being constantly on the move.
The phrase “Let’s go outside” becomes their mantra as they switch between concerts, beach parties, weddings, and other popular events.
For IJGBs, ‘Detty December’ is a playground, and they are determined to make the most of it.
While these traits are often exaggerated for comedic effect, they reflect the unique cultural dynamic between Nigerians abroad and those at home.
In recent years, Nigeria’s festive season has evolved into a socio-economic powerhouse, largely driven by the influx of IJGBs.
While ‘Detty December’ is synonymous with glamorous parties and vibrant concerts, its impact extends far beyond entertainment.
According to a Lagos-based economist, Samuel Amodu, the trend has improved local business growth and cultural exchange.
“The fashion industry, hospitality sector, and event services experienced an increase in demand.
“Tailors, makeup artists, photographers, and even car rental companies rely on IJGBs’ spending power to close their financial year on a high note,” he explains.
Young entrepreneurs, especially women, are also reaping the rewards.
At an upscale café in Abuja, the owner Theresa Akinwale stated, “When IJGBs support female entrepreneurs, they’re investing in long-term economic empowerment.
“Women-led businesses foster inclusivity and innovation in Nigeria’s economy”.
Similarly, event organisers have benefited immensely.
Mr Success Oludare, convener of the highly anticipated ‘Abuja Countdown’, expressed excitement about the success of this year’s event.
He revealed how the event provided a vibrant platform for attendees to immerse themselves in a rich display of culture, entertainment, and engaging activities.
“It’s an incredible opportunity to usher residents of the Federal Capital Territory into the New Year with joy and celebration.
“This year’s Abuja Countdown featured electrifying music performances, hilarious comedy shows, diverse food tastings, and captivating exhibitions.
“These elements combined to create an unforgettable experience for attendees, fostering a sense of unity and excitement”.
Oludare also noted an increase in ticket sales compared to previous editions, which he attributed to the event’s growing popularity and high-quality entertainment lineup.
He expressed gratitude to attendees for their enthusiastic participation and promised even more spectacular editions in the future.
Social enthusiasts believe that this seasonal trend is a major driver of local business growth and cultural exchange.
For many Small and Medium Enterprises (SMEs), December sales reportedly accounted for over 30 per cent of their annual revenue.
The influx of IJGBs also boosts job creation.
“The seasonal demand for event planning, logistics, and related services provides essential income for many families,” says Dr Isaac Osesamah, an economist.
He explains that this surge in employment supports businesses across industries like fashion, hospitality, and entertainment, making the season a major economic driver.
“IJGBs also bring foreign currency, providing a vital boost to local markets.
“The inflow of dollars, pounds, and euros increases purchasing power, benefiting SMEs and helping sustain Nigeria’s economy during the high-spending season”.
Local fabric sellers have experienced a surge in sales as well.
One seller shared, “I have a customer who bought 40 Ankara wrappers and sewed them; another one got 20 pieces”.
At the Area 1 Shopping Centre in Abuja, Kilishi (beef jerky) sellers are enjoying booming business.
Abubakar Suleiman noted, “Customers buy between 200,000 and 300,000 naira worth of Kilishi”.
He added, “Some of my customers even call me to cargo Kilishi for them to UK, USA, Europe. I can’t deny that I am making a profit”.
Financial analyst, Amina Yusuf adds, “The entertainment sector thrives, reinforcing Nigeria’s status as a global cultural hub.
“These events not only contribute to GDP but also enhance the country’s international reputation.
“Beyond economics, IJGBs introduce fresh ideas and foster cultural exchange, driving innovation in local businesses,” she added.
All in all, stakeholders believe that Nigeria can maximise the benefits of festive homecomings by supporting local businesses, promoting large-scale tourism, and fostering cultural exchange.
They say encouraging investments and strengthening community partnerships through targeted initiatives will drive sustainable socio-economic growth and cultural revitalisation. (NANFeatures)
