Nigeria’s online marketplace, kaymu.com.ng has introduced a new offline initiative to help grow small and medium scale enterprises titled SME Saturdays. The maiden edition of SME Saturdays will hold on Saturday, October 25 at the LCCI Conference and Exhibition centre, Alausa, Ikeja, Lagos.
According to Tomiwa Oladele, Head of Communications for Kaymu, “SME Saturdays was borne out of the need to boost small scale businesses who do not have the capacity to market themselves independently, by exposing them to both online and offline buyers”.
SME Saturdays is a monthly offline sale that seeks to integrate both online and offline sales. Products ranging from fashion, beauty and electronics and much more will be discounted at up to 50 percent at the venue.
Kaymu MD Evangeline Wiles was recently bestowed with the LCCI Goodwill Ambassadorship in recognition of the role the company plays in fostering the growth of SMES in Nigeria