By Sundiata POST, Abuja
LAGOS – NOI Polls Ltd, one of Africa’s foremost survey and opinion polling firms, on Friday described its seven years experience of reporting Nigerians opinions weekly as rewarding and fulfilling.
The company said in statement in Lagos that Nigerians’ opinions in business, politics, socio-cultural, economic, legal and environmental issues amongst others were incisive for sustainable planning.
In the statement to celebrate its seven years of reporting public opinions across all sectors of the Nigerian economy, the CEO and Managing Director of NOI Polls Ltd, Ms Oge Modie, said that partnering with Gallup USA had been eventful.
“NOI Polls Ltd had in the period under reviewable conducted a Face-to-Face NOI-Gallup National Poll and NOI Polls Telephone Snap Poll project since 2007.
“We have conducted four National Polls and over 100 Snap Polls (capturing Nigerian opinions) and various surveys and research assignments on behalf of our clients and partners in Nigeria and across the region in our seven-years of operation,’’ she said.
Founded in 2006 with a vision to provide a platform to measure the pulse of Nigerians on a variety of issues, NOI Polls made its debut as a pollster on the African continent in February 2007 with the first ever NOI-Gallup National Poll.
She said NOI Polls was established to fill the gap created by the absence of independent polling capability in Nigeria toward opinion research and ensuring that the voice of ordinary citizens is heard.
According to her, lack of independent polling capability often hampers decision-making by businesses and governments.
“Although there is a large domestic market and an emerging middle class in Nigeria, most businesses operating in the Nigerian environment face the challenge of correctly assessing market demand, consumer patterns & preferences.
“Similarly, government policy-makers are often unable to ascertain genuine public opinion on important economic or social issues, as well as important government policy changes, reforms or legislative actions.
“NOI Polls, working in technical partnership with the Gallup Poll (USA), has been at the forefront of addressing this knowledge gap in Nigeria and the West African sub region,’’ she said.
NOI Polls focuses on issues such as governance, market trends, management of the economy, provision of services, as well as performance of government and private sector institutions.
She said the results of NOI Polls’ opinion research had helped in answering strategic questions in the decision making process.
“Our core competencies are polling, analytics, databank management and strategic consulting.
“Our rich database of information has supported our clients’ business planning, product/service development, policy advocacy work, policy planning process and the creation of timely and relevant interventions in the public space.
‘’NOI Polls remains consistent in ensuring its methodology and approaches are in line with global polling standards as adopted from our technical partners, Gallup, and adapted to the Nigerian context,’’ she added.
