Olatunde-Bruce: Abuja’s Amazon of Handmade Shoes




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By Lexi Elo
Shoes are an essential part of a man’s wardrobe.  Ever seen a well-dressed man wearing some tired old kicks? It is totally impossible to be well-dressed in cheap shoes, Mrs. Bolanle Olatunde-Bruce says. So do the ladies too.

Many women consider a man’s shoes the most important thing he wears. Neglecting this part of the wardrobe can make one into the style equivalent of the guy at the gym who only works his upper body and ends up a barrel chest and scrawny legs. In all of this, one message resounds- dress the way you wish to be addressed.

Operating from Plot 145, Adetokunbo Ademola Crescent in Wuse II, Abuja , The Charming Gold Place, Olatunde-Bruce’s company, offers bespoke handmade shoes for discerning and also has an extensive range of shoes for women.
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Opened for business in the heart of Abuja, ’s Federal Capital, in March 2012, Mrs. Olatunde-Bruce tells Sundiata Post in an interview that the Idea of The Charming Gold Place was borne out of her avid love for luxury goods and accessories. “It is a passion I developed in the late 90s while working with POLO Limited as the company’s pioneer Public Relations Manager”, she says.

She adds: “At the Charming Gold Place, we don’t just sell shoes but also let our customers into tips on how to take care of their shoes in order to make them longer lasting. if you desire handmade shoes from Italy and Switzerland, then visit us today and enjoy our 15% – 30% Easter discount sales (still running) on notable shoe brands and accessories like Gucci, Bally, CK, Giorgio Armani, Salvatore Ferragamo, Prada, Tommy Hilfiger, Levi’s, Lacoste & GF Ferre.

“We stock accessories like wallets, belts, cufflinks, ladies’ bags, ladies’ coral beads, purses & clutch bags, ties, card holders, shoe expanders and shoe odour killers, among others.  Join the Charming Gold Family today and let’s dress you up. You’ll be glad you did.”

Mrs. Olatunde-Bruce, a Master in Public Administration (MPA) holder from the University of Ado Ekiti, now Ekiti State University (201) also holds a Post Graduate Diploma in Public Relations from the Nigerian Institute of Journalism, (NIJ), Lagos (1994). As far back as at 1988, Bolanle obtained a Bachelor of Arts Degree in Education, B. A. (ED) Hons from  University of Ilorin, Kwara State.

Prior to establishing Charming Gold andccupying the of CEO, she was Head Consultant, Goldwealth & Associates (Public and Media Relations, Brand Builders Upper), Jabi, Abuja.

Over the last 21 years,  Bolanle has cut her teeth in the media space, holding strategic positions, some of which include the following:  Editorial Board Member, Blueprint Newspapers;  Consultant General Manager, Word, Sound & Vision Multimedia Limited, Abuja;  Senior Special Assistant to Ekiti State Governor on Diaspora Affairs; Special Assistant to Acting Governor of Ekiti State on Public Communication;  Special Assistant to Ekiti State Governor on Public Communications;  Head Consultant/CEO, Aeriel Link Communications (Media Consultancy & Brand  Management Experts),   Pioneer Public Relations Manager, Toyota Nigeria Limited, Lagos.

As mentioned earlier, she was the Pioneer Public Relations Manager, POLO Limited, Allen Avenue, Ikeja, Lagos, a position she held from February 1999 to September 2001.  Her stint in the media space also saw her working at Tell magazine as a business correspondent from September 1994 – September 1996

Mrs. Olatunde-Bruce, who is a of many parts, is a member to a plethora of Bodies & Associations. These include the Nigerian Institute of Public Relations, Nigerian Institute of Management, Nigerian Union of Journalists, Nigerian Danish Chamber of Commerce & Industry; Mainland Lagos Lions Club, District 404; Ado-Ekiti Central Lions Club; Ado-Ekiti Golf Club and Abuja Wuse II Lions Club. She is also an associate member with National Institute of Marketing of Nigeria.

Noteworthy awards she has won include Tourism Ambassador to Badagry Kingdom – awarded by Oba Akran of Badagry in 2004; Assistant Secretary General, NIPR, Lagos Chapter, 2001-200; Vice- Chairman, NIPR, Lagos State Chapter, 2003-2005; Distinguished Service Award, NIPR, Lagos State Chapter, 2005; Certificate of Appreciation, NIPR, Lagos State Chapter, May 2005; Certificate of Commendation, NIPR, Lagos State Chapter, Dec. 2004; Distinguished Service Award, Nigerian Institute of Management, Ikeja- Lagos Branch, December, 2004; and First Prize Award, National Secondary Schools Essay Competition, Ekiti Central Local Government, 1982 & 1983.

She was at various times between 2001 and 2005, Assistant Secretary-General and later Vice Chairman, NIPR, Lagos State chapter.
As a student she was Social Secretary, Foundations of Education Students’ Association, University of Ilorin, Kwara State- 1986-1987 and Chairperson, Constitution Review Committee, Nigerian Institute of Journalism (NIJ), Ogba, Ikeja Lagos, 1994.

To unwind, Mrs. Olatunde-Bruce, loves golfing, public speaking, executive coaching, reading, writing, politics, adventure, photography, watching documentaries/docudrama, travelling, arts/culture as well as music particularly Ekiti folklore, jazz & highlife.
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