By Lucy Osuizigbo
Lagos – Mr Olawale Orimijupa, the Managing Director, Delarue Live TV/Radio, on Sunday said that the adoption of online broadcasting could help develop the socio-economic and cultural life of the nation.
Orimijupa said this at the inauguration of Delarue Online TV/Radio – www.delaruelive.com– in Lagos.
He said that online broadcasting could be a powerful force for change as it had a role in advancing development agenda as well as supporting economic growth by stimulating consumer markets.
“’The online platform is effective; it can improve governance by raising citizens’ awareness of social issues, enabling citizens to hold their governments to account, curbing corruption and creating a civic forum for debate.
“With online technology such as the concept of Delarue Live TV/Radio which is woven around the 21st century media platform, the media will be able to provide a greater variety of content.
“Our mission is to fill the gap created between the orthodox television/radio platforms and other social media platform,’’ he said.
Orimijupa said that the online TV/Radio, which would allow streaming of different audio/visual programmes through the internet for easy reception with phones and computers, would service the need of every audience irrespective of their locations for 24 hours.
He promised that medium’s programmes would meet the social, commercial, marketing, entertainment, promotional and religious needs of its audience.
Also speaking, Mr Lekan Ogunbanwo, a broadcaster and former Permanent Secretary, Lagos State Television, said there was the need to meet the needs of the audience through quality content.
He advised the management and staff of the online medium to uphold the ethics of the profession to create a sane society.
“The shift to online viewing means that broadcasters must respond to changes and trends much quicker than they have before.
“Broadcasters need to be agile in creating, distributing, and monetising new content.
“Be careful of what you put out to your audience and listeners so that you do not offend their morality,’’ he said.
In her remarks, Ms. Agatha Amata, Chief Executive Officer, Rave TV, said with the adoption of digital broadcasting, media content should be concise and interesting to the audience.
