PSL Capital rebrands to accelerate growth potential




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PSL Capital Ltd., an indigenous broker/dealer firm, has completed a strategic rebranding and name change to accelerate growth and renewal of its corporate vision.

The Group Managing Director, Mr Oluseye Olusoga, disclosed in a made available to the News Agency of Nigeria (NAN) on Saturday in Lagos.

Olusoga said that at the core of the rebrand was a name change to Parthian Securities Ltd and an update to the corporate logo and domain name (parthiansecuritiesng.com).

He noted that the rebranding was part of the organisation’s strategy to evolve its business and create a platform for new opportunities.

Olusoga said that in spite of the name change, the corporate philosophy remained the same as the looked to invest in new and innovative ways to bring the financial markets closer to participants in the Nigerian capital market.

“Over the past nine years, we have built a strong reputation for innovation and excellence.

“We want to leverage on the strong brand name that is Parthian and ensure that all subsidiaries under the group are identified under a uniform brand name.

“While we want to reflect our work in the new naming accurately, we also want to properly market the organisation in pursuit of new opportunities for growth and expansion.

“In all, the renaming embodies an organisation reinventing itself but is still very committed to its roots.

“The new builds upon its history of innovation and excellent service delivery and opens doors to the future,” he said.

Olusoga added that Parthian Securities had cemented its status as a market leader for securities trading in Nigeria and across over the past five years.

He said that the had experienced over 30 per cent year-to-date growth in client acquisition, tallying 1,100 customers across the country.

The acting Managing Director, Parthian Securities Ltd., Mr Ogunwale Kehinde, expressed excitement over the name change.

“We are excited about this change, and it marks a strategic pivot in our direction as a business.

“While we remain committed to offering outstanding services to our amazing clientele, there is tremendous potential to grow, and this our new branding positions us to take full advantage of those opportunities,” Kehinde said.

Parthian Securities Ltd is a wholly owned subsidiary of Parthian Partners Ltd – Nigeria’s leading inter-dealer brokerage firm.

It was incorporated in 2016 to provide a platform for individuals and non-financial corporates to access securities on the floor of the NGX, NASD OTC and FMDQ Securities Exchange, with the main aim of ensuring that their various investment needs are adequately met.

(NAN)