Rogers, Vodafone announce partner market deal

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TORONTO – Rogers Communications Inc, Canada’s biggest wireless , and Vodafone Group PLC, telecoms group, announced a new market agreement on to broaden services they offer each ’s customers.

They did provide many details on scope of or terms, but said the non equity deal will make Rogers the exclusive partner of Vodafone Canada, and that they will explore new .

Vodafone, the world’s largest mobile phone with networks from Australia to , in the Middle East and across Europe, said its scale will allow Rogers to make more money and cut more costs.

Canaccord Genuity analyst Dvai Ghose said the deal likely cements existing roaming agreements, but is positive for Rogers because the Canadian has been challenged by the development of a shared next-generation network built by wireless competitors BCE Inc and Telus Corp.

The agreement, presumably, will also help Rogers multinational corporate customers with in Canada, Ghose wrote in a note to clients.

Rogers’ new executive officer, Guy Laurence, who joined the Canadian company late last year from Vodafone’s UK unit, said the will give Rogers access to resources and expertise, allowing it to improve services for its customers.

Shares in Rogers rose 0.3 percent to C$44.58 on the Toronto Stock . Vodafone was down 0.75 percent at 207 pence in London. (Reuters