Lagos – A Nollywood movie producer, Aquilla Njamah, on Thursday said that the social media has provided platforms for artistes in the nation’s entertainment industry to showcase themselves and cultivate followerships.
He told the News Agency of Nigeria (NAN) in Lagos that the advent of social media made it possible for budding artistes to gain international recognition.
“With the aid of social media, upcoming artistes have gained a foothold in both the local and international arenas through the uploading of their works online,’’ he said.
Njamah said because of the low cost and easy access to the internet, it’s now possible for even financially constrained artistes to hit the limelight.
“That’s why we are here, to help upcoming and even known artistes to be able to use available social media platforms to upgrade their careers.’’
The producer added that social media sites like Facebook, twitter, LinkedIn, etc, were, however, being under-utilised by most Nigerian and African artistes, compared to their contemporaries elsewhere.[pro_ad_display_adzone id=”70560″]
“There are strategies and techniques to using social media to achieve certain goals and we are here to enlighten artistes on how to go about such.’’
He stressed that the first step for an artiste to take in order to make his or her impact felt on the social media, was to build up a followership.
“Although developing a followership is one of the first steps, it’s also the most difficult, because you will have to put out contents that will attract such,’’ he said.
Njamah told NAN that although content was almost insignificant, the buzz and hype of such content would be of utmost importance.
“For example, take the Floyd Mayweather and Manny Pacquiao fight. It generated over 400 million dollars, but spectators that watched the fights said it did not live up to the hype.
“Although the use of social media technology has achieved its goal, which is what we want to be able to replicate in Nigeria, to help artistes, entertainers and virtually every industry that needs coordinated publicity to upgrade themselves,” he added. (NAN)
