Abuja – Sony Music Entertainment Africa has announced ace Tanzania singer, Alikiba as its second major artist to be signed on in Africa.
Mr Sean Watson, the Managing Director of the company, said this in a statement made available to the News Agency of Nigeria (NAN) on Friday in Abuja.
“We are very proud of being able to partner with such a talented individual and can’t wait to get started on sharing his music with his fans all over the world.
“Sony Music Entertainment recently announced several key strategic steps that we had taken in Africa, including new operations in Nigeria and the signing of high profile West African artists.
“We also mentioned that we would be making similar inroads in East Africa.
“Well, here we are at the dawn of our East African journey and who better to start it with than an artist of the stature of Alikiba,” he said.
NAN reports that Alikiba, who is widely known as ‘The King of Bongo Flava”, is known as a superstar across East Africa as well as other parts of the African continent.
NAN recalls that Nigeria’s singer Davido set the way a couple of months ago when he was announced as the first African artist to be signed on to Sony Music. (NAN)
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