Twitter to acquire mobile advertising startup Namo Media

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SAN FRANCISCO – Inc said Wednesday will acquire Namo Media, a technology firm specializing in “native advertising” for mobile devices.

Terms of deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, ad serving that purchased last year for more $300 million.

combined would social media ’s ability to deliver “native ads” – promotional material that blends into mobile apps and mobile websites.

“We share a vision for how native advertising can the state of mobile app monetization for marketers, app publishers, and users,” Kevin Weil, vice of product, said in a blog post.

Venture capital firms that backed Namo Media included Ventures, Andreessen Horowitz and Betaworks. (Reuters)