Twitter to acquire mobile advertising startup Namo Media

SAN FRANCISCO – Inc said Wednesday it will acquire Namo , a technology firm specializing in “native advertising” for devices.

Terms of the deal were not disclosed, but Namo said in a blog post that its technology would be rolled into MoPub, the ad serving platform that purchased last year for more than $300 million.

The combined platform would improve the social power’s ability deliver “native ads” – promotional material that blends into apps and websites.

“We share a vision for how native advertising can improve the state of app monetization for marketers, app publishers, and users,” Kevin Weil, vice president of product, said in a blog post.

Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks. (Reuters)

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