As the U.S. presidential election on November 5 approaches, Vice President Kamala Harris and former President Donald Trump are competing with strong slogans that highlight their contrasting visions for America.
Kamala Harris, who made history as the first female, Black, and South Asian Vice President, is focusing her campaign on progress, equality, and unity. Her slogan, “When we fight, we win,” speaks to Democratic voters concerned with issues like healthcare access, reproductive rights, and education reform. The slogan debuted in her campaign video, set to Beyoncé’s “Freedom,” and was introduced during her first visit to the campaign headquarters in Wilmington, Delaware. Now prominently displayed on her campaign website, it reflects her commitment to rights protection and unity.
Trump, on the other hand, is aiming for a non-consecutive second term and has revived familiar populist messages from his 2016 campaign. With slogans like “Make America Great Again,” “Save America,” and “Reclaim Our Country,” he appeals to voters focused on national sovereignty, economic reform, and traditional American values. These messages build on his previous campaign themes, which resonate with supporters looking for a return to what they see as core American principles.
The slogans set a clear contrast, capturing the ideological divide as both candidates work to energize their bases for the 2024 election.
