NEW YORK – Wal-Mart Stores Inc is launching a new service for customers to access digital copies of movies they buy at its stores and website across all platforms.
The world’s largest retailer, along with VUDU, rolled out a beta version of the service, InstaWatch, in collaboration with seven movie studios. [eap_ad_1] These include DreamWorks Home Entertainment, Sony Pictures Home Entertainment, Warner Home Video and Twentieth Century Fox Home Entertainment.
About 800 movies available at Wal-Mart stores and 1,100 on walmart.com will be a part of the programme at the launch, the company said.
InstaWatch, which can be accessed via the Wal-Mart app, will enable a user to watch digital copy of a purchased movie on VUDU.
Wal-Mart acquired digital entertainment service VUDU in 2010. (Reuters/NAN)
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