“Game and network services are a core part of Sony’s electronics and we are currently strengthening our network services by expanding sales of the PlayStation 4 in a bid to raise revenue,” said Mami Imada, Sony’s general manager of public relations, asked to comment on future strategy for this article.
The latest iteration of the now 20-year-old console has outsold rivals easily, attracting committed gamers rather than the casual game playing audience that is migrating to smartphones and other mobile devices.
Even as Sony plans to extend the PlayStation’s role, games are still driving the network services division forward, accounting for 90 percent of revenue. From July 31, Sony is launching a streaming game service, PS Now, the first ever for a console game maker, in the United States.
Sony has sold 8.7 million PlayStation 4s against 5 million Microsoft Corp Xbox Ones as of July 19, according to market research firm VGChartz. Nintendo Ltd’s Wii U console, released a year earlier than its rivals, also trails with sales of 6.7 million. (Reuters)[eap_ad_3]
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