Lagos – Coca-Cola as a brand is passionate about the development of football, particularly as the sport is loved by its Nigerian consumers, Bhupendra Suri, the Managing Director, Coca-Cola Nigeria, has said.
Suri spoke ahead of the arrival of the World Cup Trophy in Nigeria, courtesy Coca-Cola Nigeria.
It is an event that will give football lovers in Nigeria the opportunity of a close contact with the authentic iconic FIFA World Cup.
The News Agency of Nigeria (NAN) reports that the World Cup trophy will be in Abuja from March 7 to March 8 and in Lagos from March 9 to March 10.
“The arrival of the FIFA World Cup Trophy will be an opportunity to stir emotions for the coming FIFA World Cup competition and also relive the past World Cup moments,” Suri said in a statement in Lagos on Wednesday.
NAN reports that the Coca-Cola Company is one of the long-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup since 1978.
Coca-Cola has joined forces with FIFA to take the trophy to fans across the world and Nigeria is one of the destinations the trophy will be arriving at.
Speaking also, Georgios Polymenakos, the Managing Director, Nigerian Bottling Company, said: “We are quite excited that the original one-of-a kind FIFA World Cup trophy will be in Nigeria.
“This is the same trophy that will be presented by FIFA to the winning country and we hope that it will inspire the desire by the Super Eagles and Nigeria World Cup fans to finally bring the trophy home.”
The line-up of events during the trophy tour shows that there will be a Press Conference, Media and Private Viewing Events and Consumer Fan Experience Events in Abuja and Lagos.
They are part of on-ground activations for the FIFA World Cup Trophy Tour in Nigeria.
There will be consumer and stakeholder engagements that will be organised in Abuja and Lagos, where the trophy will be on display for interactions with FIFA World Cup lovers.
Apart from the FIFA World Cup Trophy Tour, Coca-Cola Nigeria recently has been involved in deeds that reinforce the brand’s commitment to the game of football.
There is a recent partnership with the Nigeria Football Federation (NFF), where Coca-Cola became the official soft drink of the Super Eagles and the other Nigerian national football teams.
The annual COPA Coca-Cola competition is also one of the several platforms the soft drink giant created to engage young people.
It also helps to encourage the development of football potential among Nigerian teenagers by targeting secondary schools across Nigeria.(NAN)