The editors at Y! on Thursday announced award winning hit artiste, producer and label boss, Davido (real name David Adeleke) as the first ever editor-at-large for its cool new brand, Teen Y!
“The choice was simple really,” said Tinsel actor Ifeanyi Dike Jr, who is supervising editor for Teen Y! “Who is the all-time, anywhere-in-the-continent coolest teen symbol? It’s the guy famous as’Omo Baba Olowo’. There’s no one in the market as successful, as hardworking, as iconic.
Added Daphne Akatugba, who is contribution editor: “Teenage trendsetters everywhere know Teen Y! as the only hotspot for fashion, lifestyle and all the stuff that matters. Davido mirrors that X factor perfectly. We are excited to work with him over the next three months, and beyond.”
The announcement was made Thursday afternoon at the corporate office of the Teen Y! parent company, RED in Lagos, Nigeria where it was also confirmed that he will be the brand ambassador for two quarters and will have a column on teen.ynaija.com. Present were the crew from Davido’s record label, HKN as well as the editors at Teen Y!, and its sister company Y!
The editor-at-large works with the Teen Y! team on each edition of the magazine and online; ensuring it is aligned to trends, the culture and the ideas that matter for teenagers in Nigeria, and across the continent. He also leads its brand ambassadors – including student editors and school club presidents – and holds the position for a maximum period of six months, renewable at end of term.