Microsoft to overtake Yahoo in global digital ad share

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Microsoft Corp is expected to surpass Yahoo Inc for the first in the $140.2 digital advertising market, according to estimates by research firm eMarketer released on Tuesday.

Microsoft’ global ad revenue share for 2014 is forecast at 2.54 percent, edging ahead of Yahoo’ 2.52 percent share.

Google Inc remain . 1 with a 31.54 percent share, trailed by Facebook Inc with 7.79 percent, the research firm said.[eap_ad_2] 

Facebook and Twitter are expected to have the largest gains in market share, with Facebook rising from 5.82 percent in 2013 while Twitter Inc’ share grow to 0.79 percent this year from 0.5 percent in 2013.

Google, Facebook, Twitter, AOL and Yahoo, along with media and internet companies, depend heavily on advertising for revenue and profit.

Yahoo is expected to its quarter later on Tuesday as struggles to keep growing its core advertising business. (Reuters)[eap_ad_3]