A concern for the company’s long-term prospects is that existing users seem to be spending less time on the service. In June, Americans spent an average of 7.2 minutes a day on Twitter’s mobile apps, down from 9.2 minutes a year ago, according to comScore data analyzed by the brokerage firm Cowen & Company. That 22 percent drop was the worst showing of any major social app.
Mr. Costolo has publicly signaled his dissatisfaction with Twitter’s progress by pushing out several executives this year, including Ali Rowghani, the chief operating officer; Christoper Fry, the senior vice president for engineering; and Michael Sippey, the head of product.
Before the results were released, Twitter’s stock closed at $38.59, half of the all-time high.
Whatever Twitter’s challenges in drawing in users, its advertising platform is attracting a lot of interest from advertisers, according to James Borow, chief executive of Shift, a company that helps advertisers conduct social marketing campaigns.
“They are defining a tweet as a self-contained bit of media and they are distributing that all over the Internet,” Mr. Borow said. (AP)
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