Airtel Nigeria has crashed cost of data service by 100 per cent for its subscribers in a new campaign aimed at increasing subscription and driving internet usage and penetration.
As part of the benefits, customers receive instant data bonuses on activation of smart devices with100 per cent bonus on data recharge and 25 per cent discount on Microsoft Lumia 535 smartphone purchased at any of its stores across Nigeria.
Customers who buy any smart device and activate it with an Airtel SIM will get up to 2GB data bundle instantly and thereafter enjoy 100 per cent data bonus on activation of data bundles from 200MB to 1GB for 12 months.
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The chief commercial officer, Airtel Nigeria, Mr Maurice Newa, speaking at the launch of the campaign in Lagos, explained that the distinctive value proposition further affirms Airtel’s vision to be the most loved brand in the daily lives of Nigerians.
He said, “This campaign was conceived to delight our customers. We want to connect with them in more smarter and rewarding ways to fulfill their communication needs in a manner that makes it almost effortless and affordable. Indeed, we are giving our customers more reasons to stay on our network.”
He pointed out that as an innovative company, Airtel would continue to redefine the telecoms landscape with revolutionary products and services that will provide a rewarding experience for customers.
“The introduction of this offer is an attestation of our commitment to enrich customers with value proposition tailored to create comfort,” he said.
The offer is also applicable to customers who purchase Dongles and Mifi from Airtel or partner stores. On activation, they will get a bonus of 2GB and 4GB data plans respectively while the purchase of routers attracts an instant data bonus of 8GB data plan.