Airtel launches ‘Rainmaker’ TV commercial ‘Rainmaker’ to drive superior data experience




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By Funmilola Gboteku

Lagos – Telecommunications giant Airtel Nigeria says has unveiled a new television commercial, dubbed ‘The Rainmaker’, to emphasize the importance of superior data experience.
The telco said a statement that the TV commercial starred veteran actors like Jide Kosoko and Jude Chukwuka, among others.
Using an incredibly humorous story, the TV commercial vividly depicts the frustration of having an unreliable network and the importance of a good data experience.
The story was set a village, where a king wanted to host a high profile and significant traditional ceremony, the statement said.
“The king needed an accomplished and revered rainmaker to ensure that rainstorm did not mar the proceedings of the event, which was to hold an venue no shelter.
“The rainmaker in the commercial tried to deliver on mandate and was able to stop the rain, causing jubilation; however, this was short-lived as the rain began pouring again, causing the crowd to disperse as everyone ran for shelter.
“In a subsequent scene, the king gave the rainmaker a second chance and asked him to perform to avert another downpour.
“Eagerly, the rainmaker swung charm vigorously in a circular motion. This however failed again, as began raining almost immediately, leaving the king in a rage guests and delegates in hot flight for shelter, “ said.
According to the statement, the scene cut to another ceremony, and this time, the king sternly warned the rainmaker beforehand not to fail, having failed yet again, heavy lightning and thunderstorm striking, the king ordered him to be seized by guardsmen.
It said that in the final act, the rainmaker was seen building a huge shelter as punishment for his incompetence, while the satisfied king smiled on.
Speaking at the launch, Emeka Oparah, Airtel Nigeria Director of Corporate Communications and CSR, said :“We are inspired by people and their stories and we love to tell compelling stories that connect with emotions and the heart.”
Oparah said that Airtel was also inspired by the beautiful Nigerian culture and would continue to celebrate different cultures just as they have done with the rainmaker commercial
Airtel Nigeria Vice President, Corporate Brands and Advertising, Tokunbo Adodo, said the commercial was hinged on Nigeria’s cultural diversity.
It aims to celebrate the country’s rich cultural heritage and also communicate the essence of staying connected as a people, Adodo said.
“Airtel is an incredibly consumer-centric brand and this commercial is about what drives our . The COVID-19 pandemic disrupted our lives as humans and essentially impacted our ability to connect with one another physically.
“However, the gave us an avenue to connect, which is why Airtel, more than ever, is committed to making life easier for its consumers through .
“We came with an extremely bold statement saying data is life; hence our unconventional approaches when it comes to .
“The services we offer our , as well as the stories we tell are all driven by ,” Adodo said.(NAN)