Amazon offers 3D printing to customize earrings, bobble head toys




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Amazon offers 3D printing to customize earrings, bobble head toysSAN FRANCISCO – Amazon.com Inc will offer 3D printing services allow to customize and build earrings, bobble head toys and items from third- sellers using a new personalization option on its website.

Most of the 200 items available on the company’s new 3D printed products store, which launched on Monday, can be customized using a new feature allows users to rotate and change the item they are viewing.

Before it is printed by one of Amazon’s sellers, users can customize a product like as a bobble head figure by changing its skin and eye color, hair style and outfit, Amazon said. [eap_ad_2] “The customization is something we’re keenly interested in,” said Petra Schindler-Carter, director for Amazon marketplace sales, speaking in an interview. “We’ll always look for new applications for .”

Amazon, which has 240 million users, has expanded its marketplaces division to include new areas such as fine art and wine. It is part of Amazon’s larger investment into new areas like mobile services and original content that led to its larger--expected -quarter loss last week.

The new printing option taps into a broader “Maker movement” among tech entrepreneurs in northern California, and to some extent Europe, that is focused on customizing 3D objects rather development software or mobile applications.

3D printers have gained in popularity on Amazon , a wholesale site for businesses. That interest led Amazon to offer an 3D print option, Schindler-Carter said. (Reuters)[eap_ad_3]