Blackberry restructuring for profitability -Official




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BY NAN

BlackBerry Territory , East, West, Central and Southern Africa, Mr Charles Asinugo, said Thursday that was restructuring its for growth and profitability.

Asinugo said this in Lagos, during a media briefing to unveil its BlackBerry Z3 to Nigerian market.

He said that had carried out a lot of research and understood better what its numerous customers wanted.

According to him, the is addressing the challenges BlackBerry  face in its various markets, in the areas of , battery life and costs.

He said, “The core strength of BlackBerry is its . Our devices will continue to come down in price but it does mean that they are of low .

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“The Nigerian market is of the strategic markets of BlackBerry and we hope it will help us bring BlackBerry to profitability.”

The Territory said that the manufacture of BlackBerry Z3  was part of the company’s restructuring mechanism.

He said that the , which was meant for middle-class , came with an inbuilt battery, hence making the battery life last as long as the would.

According to him, the BlackBerry Z3 extends the BlackBerry Z10 platform to a new generation of customers in Nigeria, at an attractive price point.

“It them more ways to securely communicate, collaborate and be productive with an experience built reliable, secure, communication,” he said.

Asinugo said that the company noticed stable growth in the first quarter of 2014 and would unveil into the Nigerian market smartphones called ‘BlackBerry Passport’ in September and ‘BlackBerry Classic’ in November.

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