Seni is a chemical engineering graduate of the University of Lagos, Nigeria, and holds an MBA (with specialisation in Marketing) from the same university. With a solid FMCG experience in Sales and Marketing and General Management spanning 27 years (in John Holt plc, The Coca-Cola Company and Diageo/Guinness plc), working in various countries across the African continent, Seni has become an African icon in the business of managing Consumer Packaged Goods. He is reputed for causing the growth of, and inspiring, a new generation of African leaders.
On his LinkedIn page, Seni Adetu described himself as:
Dynamic, well-spoken and unassuming, Seni Adetu is the inspirational leader of the beverage giant, Guinness Nigeria Plc (Diageo Nigeria); Diageo’s biggest business in Africa and one of the top 6 most capitalised companies in Nigeria. Prior to assuming this role, Seni was Group Managing Director/CEO of East African Breweries Ltd – EABL (Diageo East Africa). Listed on the Nairobi Stock Exchange, EABL, is a conglomerate of companies and is the biggest company (by market capitalization) in Eastern Africa with a market value of about of $2.0bn.