Five lessons business executives must learn from Stephen Keshi




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most important stakeholder in any business are customers and in football fans, but fans do not win games, managers do and when the loses, they bear the brunt, most the time ALONE. It is therefore important to have the right character to ensure a balance in your relationship as a with management , fans and players. It’s a tough job, but when done right and tactics gotten straight, voila! the enjoys success and everyone is happy.
Football is now than just a game, it’s now an industry worth over $1 trillion. If you can therefore manage a football team well, you stand a great chance managing a multi-million dollar business right.
There are therefore a thousand and one business lessons executives can learn from football managers, and in Africa, we consider five of those lessons that can be learnt from one of Africa’s most successful coaches in recent times, Stephen .
Always seek to maximize potential
When took over Super Eagles in 2011, team he inherited had seemingly come to end of their time with the national team. Perhaps worrying than the prospect of losing a number of internationals to early retirement was the fact that there was very little talent coming . Yet, Stephen took the road less traveled and set about assembling a team that comprised of local league and little known players. With his team in place, ensured that everyone made up for an obvious lack of stellar quality with commitment.
Simply put, he squeezed every drop of the ability and barely 18 after first taking the job, he delivered a first AFCON title in 19 years. Like Keshi, many entrepreneurs and business persons are faced with some deficiencies in their teams. While there can be no substitute for competence, the Keshi example has proven that getting the most of a team can deliver exemplary results. One person might not be good enough but when complimented by others, the team can not only prevail but can accomplish.
Play to your strengths
A consistent rhetoric when describing Keshi’s team was that they were ‘difficult to beat’. Keshi never tried to imitate Spain’s tiki-taka or Dutch Total Football. He played to his strengths and as a consequence, he won-and lost- his own terms. Playing to your strengths will always be a better alternative as opposed to being the second best of an imitation. Attempting to be another company or start-up means unconsciously playing a game of catch-up. Instead, building a business the pillars of the strength of your team is the best way to go.[eap_ad_2]
Manage difficult relationships
Keshi’s love-hate relationship with his employers, the Football Federation is public knowledge. Almost every step of the way, the second guessed Keshi and questioned his decisions- sometimes openly. The is that the will probably behave the same way with any other boss but Keshi deserves immense credit for managing what was, without question, a hardly conducive work environment. In business, people skills are key and excellent relationships within and outside companies and businesses go a long way in ensuring critical success. Managing them well can yield many great results and managing those relationships is a skill that must be perfected over the years.
Optimize positions of strength
After winning the AFCON in February 2013, Keshi announced his resignation from the post. He was later reinstated but only after being convinced and given much needed reassurances by none other than the President of Nigeria. Keshi probably did not want to resign but his calculated risk ensured that his hand was stronger and his political capital at an all time high. Calculated risks such as this are part and parcel of business but executing them poorly or at the wrong time can see fingers burned. To strengthen your hand in a deal, maximize the moment when you’re in a position of . Do it right and you will be even stronger.
Manage expectations
Somehow, Stephen Keshi has perfected the method of under-promising but over delivering. Starting with the 2013 AFCON when he took a team of 23, sixteen of whom were debutants to the tournament only to return with the title. And then later with a debut Nigeria performance at the CHAN tourney when he took a team of local based Eagles all the way to the semi-finals of a tournament they had tried and failed to qualify for the event in all previous occasions. And then to the World Cup in South Africa when he became the first African to lead a team to the Round of 16. All these achievements pale when compared to illustrious names in football but, in terms of football, Keshi is a resounding success mainly because he managed expectations excellently. For people in leading business positions, under-promising and over-delivering is a win-win because more often than not, the sole way to achieve this is to get a focused team working with a uniform goal in mind, undeterred by the weight of expectations from the public.   (VENTURES AFRICA)[eap_ad_3]