Obiaya, who is Dean, School of Media and Communication, Pan-Atlantic University, Ajah, Lagos, told the News Agency of Nigeria (NAN) on Wednesday that training and more training was the only way to deal with the lacuna in reportage in Nigerian media.
According to the media academic, the training should not necessarily be institutional, rather, individual journalist must be interested in improving himself or herself.
“Journalism is a field in which everybody thinks he or she can be a journalist, and they just jump right in. Whether you have been trained for it before now or not, there has to be continuing education. But are we really meeting the needs in the field?’’ he queried.
“Some other times, there is a bit of a lack of rigour. If you get a press release, for instance, you merely use it like that; it is merely reproduced like that instead of the rigour of putting it in your own words, of adding value or more bits that the audience will need to understand the story better or deeper. I think this is a key area in which there is a gap.’’
The dean counseled journalists in state-run media to be audience-focused to enable them to sell what government is doing to the people.
“All of these questions need to be broken down and explained to the people, and of course, they are in a better position as state-owned to tell the story of the state, the story of government, that is a key role of journalists in state-owned media,’’ he said.