Minister challenges NDIC on service delivery

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By SundiataPOST, Abuja

for Finance, Dr Yerima Ngama, has urged Deposit Insurance Corporation  (NDIC) to ensure launch of its new logo translates into to improved service delivery.

Ngama, who was represented by Mr Garli Zaji, Director of Home Finance, Ministry of Finance, made the call at the launch of the corporation’s new logo Abuja.

“As you all know, branding is not just a mere change of colours and logos. is about distinguishing oneself from the rest by offering superior service exceeds stakeholders’ expectations.

is worthy of note the NDIC re-branding project was premised of citizen objectives, -to- objectives and business-to-government objectives,’’ he said.

According to him, to objectives include engendering public trust and confidence NDIC’s work and promoting financial literacy amongst depositors.

He said that -to- objectives included re-establishing NDIC’s front line role technical assistance and developing its ability to check bank distress before worsens.

“For all of us who are here to witness this occasion, expectation is that from today, various stakeholders not to be told that NDIC has changed.

“Rather, it is the level of service, the stakeholders’ focus and new business zeal to achieve its mandatory objectives that tell the story,’’ he said.

Mr Foluso Philips, Chairman, Economic Summit Group (NESG), urged the corporation to ensure it remains strong and reliable.

Phillips, who was the guest lecturer, spoke “Re-branding and the Imperative for Enhanced Service Delivery’’.

He said that re-branding does not end with change of logo but reflect the behaviour, perception and attitude of the employer and the employees.

“For an institution to be fully re-branded it live up to the brand and personify the brand; the re-branding reflect the true culture of the institution.

“The symbol identify the character and belief of the institution.

The Director of  NDIC, Alhaji Umaru Ibrahim, said the aim of launching the new logo was to build on many perceptions by the public and to enhance service delivery.

“We are all aware that there are perceptions amongst stakeholders about NDIC that are not accurate. brand strategy is about combating those perceptions with the real information.

“Similarly, there are also many perceptions about the NDIC and new brand aims to build upon them.

“In , the to re-brand did not just arise from changing perceptions, it began first and foremost with the quest for enhanced service delivery,’’ he said.

He gave the assurance that the corporation would continue to do its best to ensure that depositors are properly protected in the industry.