The year 2020 saw a boom in eCommerce. More businesses turned online. That made it necessary for them to rank on search engines. Google and Bing report that more than half of their searches include video content. That is a clear indication that video marketing is quickly becoming an essential form of online marketing.
Video offers a medium of communication that goes beyond language and cultural barriers. That is why companies would want to leverage this powerful tool in promoting their products or services. On social media, videos are the second most used form of content.
The prediction is for video content to account for 82% of all internet traffic by 2022! The benefits are clear: video content attracts more attention, generates higher engagement, and increases conversion rates. Thus video content has become an increasingly important part of marketing strategies.
What is Video Marketing?
Video marketing is a business strategy to promote your service, product, or brand through video content. It is the best tool to target your audience to encourage them to engage with your brand. Video content attracts more traffic to your website, increases engagement on social media, and improves customer interaction.
Why use Video Marketing?
If people have to choose between video content and text content, what do you think they will choose? Surely video content. We love to watch videos, right?
Statistics reveal that people watch 10Cr hours of videos on Facebook and 100Cr hours on YouTube daily. There is an upward trend in public preference for videos. That is why video marketing has emerged as the number one tool for businesses and marketers to content with their customers.
The Key Role of Video Marketing in the Online World!
With an increased number of people watching videos, what do you think is the current best way to market your brand?
Here are the reasons to outline the role of video marketing in the online world:
Effective Connection with Customers
Videos are competent in passing on brand, product, or service information to existing and prospective customers. 97% of the marketers respond that video is a necessary part of their marketing plan.
Video helps customers learn and understand the product better. A video on social media reaches many. It introduces the product to the customers and induces them to buy and use it regularly. That has considerably increased their ROI.
Better Lead Conversion
The pandemic changed the way people shop. Most of them no more go from one shop to another, to compare products for price and efficiency. They look for them online.
In a survey, about 71% of the customers said that video influences their buying decisions. The inclusion of the word ‘video’ in the email subject line has pushed prospects to open the mail. Websites with videos on their landing page lead to more conversions.
If your business has taken the blow during recent times, add a promotional video or an introductory video for more traffic. Conversion is better if the sales pages have video content. Customers watch the entire video making them stay longer on your website.
Videos Help to Rank Better
SEO ranking is essential for conversions. Your customers must find you on the search results page. Related videos appear on top of the listing. The web crawler transcribes your video’s audio to present it to the right audience.
A marketing campaign with videos is better found and helps draw more traffic. With the help of an Online Video Editor you can edit and optimize your videos like a professional and can run your video marketing campaign for more traffic and sales. Insert links in the description, and the increased visits to your website will surprise you. Make use of the numerous video editing tools available online like Invideo, Filmora, etc.
Video Content Enhances other Market Promotional Efforts
You have used market strategies in the past. Renew them by adding a video to an existing blog. You can upload it on social media with backlinks to your website for added leverage.
An attractive video can increase your subscriptions, views, and public interest in your brand.
How to use Video Marketing for your Small Business
Did your know that Video marketing can do wonder to small business marketing strategy? It can voice your brand. Optimize your video marketing strategy with the following steps:
Use Existing and Top Ranked Sites
People tend to watch videos endlessly on their favorite sites. Upload your video on popular sites; YouTube, Facebook, Tik Tok. Metacafe, Netflix, etc. People visit such sites looking for video content. Create videos that they want to watch.
Also, video-embedded banner ads are now much appreciated. Viewers watch them. Curate ads to hold their attention. Use ad-platform for better reach. The viewers will retain what they have seen. That will result in conversions.
Beat the Competition with Quality Videos
Remember, the videos available on the various platforms are too many for viewers to watch. Irk them with attractive ones.
Before you upload your video, edit your videos to have a great beginning, intro, and message. Add the soundtrack for added effect.
Cut out the unnecessary. Use an online video editor to produce top-quality video content.
Subtly Introduce Your Brand
The viewers have chosen to watch your brand from the many available ones. They should get the best for the time invested.
Do not let the video be just an advertisement for your brand. Instead, weave the video together in such a way to cleverly and indirectly gain and hold their attention.
Tell a Story
Humans love to listen to stories and videos best told with visuals. Use long-form content on supporting platforms to tell your story. Research shows that more than 50% of the viewers respond to a brand story by buying the product on offer.
Go for a Customer Engagement
Place the video on the right platform at the right time to target the right audience for an engagement. Let your video move them to connect with your brand.
Although video content inclusion in marketing strategy is not new, it has gained much popularity in the last ten years. The rise of views and its success as a marketing tool indicates that video marketing is here to stay.