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Blackberry tries to recover with Z3

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Blackberry has launched its latest Smartphone, the Blackberry Z3 in Lagos, Nigeria this week. At first glance, the phone calls to mind the Blackberry Z10- sleek and stylish- but it is quite bigger with a 5inch touch screen and also has an in-built FM. As a promo, Blackberry also promised consumers who purchase Blackberry Z3 Smartphone in July an exclusive app offer. All they have to do is log into the Blackberry (R) WorldTM storefront from their Blackberry Z3 Smartphone and download, free, a selection of paid apps worth N8,000($50).
But the selling point of the Z3 is perhaps the price. At N39,000 ($241) and boasting a 1.5GB RAM, 8GB internal memory, an Android Compatible BB OS 10.2.1, an in-built FM and most importantly a long-lasting battery that Blackberry has promised will kill the need for carry-around chargers, among several other eye-catching internal features, the Z3 is bound to grab the attention of the Nigerian nay African Smartphone market.
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This is actually what Blackberry is setting out to do, with Z3 the Tech giant plans to “extend the Blackberry (R) 10 platform to a new generation of customers in Nigeria at an attractive price point and offers them more ways to securely communicate, collaborate and be productive with an experience built on reliable, secure communications”.
The Z3 is expected to better the Z10 in market performance; Blackberry’s Territorial Director for East, West and Central Africa, Charles Asinugo, revealed at the Z3 Nigeria Launch that the Z10 will soon be fazed out of the market, replaced by the Z3. The Z3, Mr Asinugo explains, speaks to Nigeria’s fast moving market that is driven by price but where users expect a quality product. (VENTURES AFRICA)
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