Child friendly Instagram rival plans aggressive U.S. market push

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Kuddle, a Norwegian picture sharing app designed for childrenOSLO – Kuddle, a Norwegian picture sharing app designed for and billing itself as a rival to Instagram could have million users by the end of the year and an aggressive push into the U.. , its chief executive said on Tuesday.

Kuddle, which raised $2 million in funding recently and is in the of raising another $8 million, is now hiring staff in Silicon Valley and has already rolled the app in 9 languages further versions in the works to meet unexpectedly strong demand, it said.

Kuddle, which launched this month, lets parents monitor what publish and keeps access to content restricted, preventing strangers from seeing and sharing pictures. There are hashtags or comments to prevent online bullying and “likes” are anonymous. [eap_ad_2] Most of the app’ users are based in Norway and the U.. but the firm has also recorded significant growth in countries like India and Saudi Arabia, prompting developers to speed up work on new language versions.

“We are very happy the growth so far. We have had an average daily growth of 10 to 15 percent and the uptake has been great,” founder and chairwoman Kathryn Baker told Reuters.

Kuddle itself is free and the company expects to generate from an upcoming in-app store, selling safe mobile devices from some of the leading global brands, combined child friendly data packages from mobile phone operators.

“We are in negotiations with two major international device producers right now and we are also in with several major operators for a safe Kuddle mobile phone subscription where parents have control data usage,” CEO Ole Vidar Hestaas said.

The firm’s investors include Norwegian golfer Suzann Pettersen and the firm has also recorded interest from some major . and venture capital funds. (Reuters)[eap_ad_3]