By Mateen Badru
According to a statement made available to the News Agency of Nigeria (NAN), this partnership would diversify Warner Media’s business streams and offer TMA clients, access to advertising solutions on several American blockbuster movie channels.
NAN reports that Warner Media is an American entertainment company that creates and distributes premium and popular content through its consumer brands including; HBO, Warner Bros, TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim and others.
“Our wide portfolio allows us to target a large array of segments from young adults to families, kids. We can, therefore, offer clients a fully integrated advertising offering on our channels.
“We know that clients are looking for fully integrated advertising packages which Warner Media is now able to do in Nigeria through our TMA partnership.
“With TMA’s expertise and its ability to bringing game-changing innovation coupled with trade marketing flair, we are convinced that with this new partnership, we will bring more value to clients.” he said.
Julius Osumah, Managing Partner, Operations at TMA also expressed the company’s excitement on the partnership, adding that it would help deliver best returns.
“We are excited to partner with the world’s leading media and entertainment giant.
“TMA is now representing Warner Media’s channels in Nigeria, giving clients access to a broader distribution with its kids’ channels and movie destination TNT, being available across DStv’s Family and Premium offerings.
“At the same time, Cartoon Network and TNT are accessible to GOtv subscribers on GOtv MAX and TNT also featuring on the GOtv Jolli package.