Group stresses importance of call centre association in Nigeria, across Africa




Christopher Bell, Interactive Intelligence’s Channel Manager for Africa, has recently called for the creation of a call centre association for Nigeria and other African countries as a way of promoting a standard for call centres. He mentions that such associations have already been set up in Zambia and Zimbabwe, and plans are underway to set one up in Kenya. “Call centres are helping African governments to provide efficient and effective services to citizens”, says Rod Jones, contact centre consultant. Speaking in Lagos, Nigeria, ahead of an Interactive Intelligence-sponsored master-class for stakeholders, Jones said with leading edge technologies such as speech recognition and voice commands, call centres have evolved and transcended beyond ordinary telephone calls. “As we have evolved to become a customer direction centre, we’ve moved from telephone calls into SMS text messaging. We’ve taken on the email and social media channel for customer interaction,” he noted. Explaining further the importance of call centres to government, Jones said, “We’ve already seen that in South Africa. The most effective aspect of the government is our Revenue Service. They have built and operated a true world-class call centre and it has been responsible for tremendous improvements in revenue collection by the government.”

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[eap_ad_1] According to Bell, the Interactive Intelligence’s Channel Manager for Africa, master-classes held in various parts of Africa, especially in Kenya, South Africa, Zimbabwe and Zambia, are conducting dialogues that are being stimulated and more organisations, including government, are developing interests in the diverse possibilities of setting up call centres. “We have seen tremendous growth in the industry in the wake of the seminars, if we keep the momentum going by stimulating dialogue we make more people aware,” he pointed out. Organisations in Nigeria such as telecom companies and financial institutions, are quickly adopting call centres, according to Mbuela Luwawu, Managing Director of Odilum Technologies Limited, an Interactive Intelligence partner in Nigeria. Luwawu says: “Five years ago, no bank had a contact centre but since 2009, you can pick up your phone, call your contact centre and speak to your customer service officer directly. The adoption has been quite positive.” He also stated that Nigeria has the ability to take market share away from India, while predicting that Nigeria will record increasing call centre outsourcing from Europe and America.

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